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Examining Online Fitness Program Participation Behavior During The Covid-19 Pandemic: An Application Of Theory Of Planned Behavior, Ran Wei
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The purpose of this study was to examine fitness participants’ online fitness program (OFP) participation intention and behavior during the COVID-19 pandemic. This study utilized self-administered online survey which included three parts: Theory of Planed Behavior (TPB) measurement scale and Global Physical Activity Questionnaire version 2.0 (GPAQ-v2.0) plus demographic information. TPB was used to examine OFP participation behavior with four variables: Attitude toward the behavior (AB), subjective norm (SN), perceived behavioral control (PBC), and participation intention (PI). Role identity (RI) and past behavior (PB) were included as additional variables in the original TPB model. Fitness participants’ OFP participation behavior before …