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Strategic Importance Of Recruiting International Students For Community Colleges Framed In The Context Of An Institution's Fiscal Health, Tobias Bruhn
Theses and Dissertations
The purpose of this study was to understand the strategic role international students play in the overall fiscal health of select community colleges located in a Middle Atlantic state in the United States, as well as to explore the marketing and recruitment strategies used to interact with international students and their effectiveness. Community college professionals in senior management positions responsible for the institution’s strategic direction and fiscal health, as well as those working directly with international students or those engaged in strategic enrollment management, participated in this study.
Framed by the research setting, problem and purpose, the following questions guided …