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Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero
Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero
Theses and Dissertations
Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative “edvertising” (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment …
Everyone A Mode, Everyone A Voice: Critical Pedagogy And Community College Student Perceptions Of Multimodal Practices Over Traditional Writing, Marina Delvecchio
Everyone A Mode, Everyone A Voice: Critical Pedagogy And Community College Student Perceptions Of Multimodal Practices Over Traditional Writing, Marina Delvecchio
Theses and Dissertations
Using a sequential explanatory mixed methods design, this study was designed to acquire quantitative and qualitative data that expose community college student perceptions on multimodal compositions compared to traditional writing practices. As traditional writing continues to be privileged in college writing classrooms, a critical pedagogy theoretical framework was used to frame the research to explore how this privilege affects the learning of marginalized students. Through the collection of survey data and interviews with students, this mixed methods study was designed to reveal how being assigned multimodal practices over traditional writing for low-stakes assignments improves the learning environments of students and …