Education Commons^™

College Is Trade School For The Elite, Allen C. Guelzo

Civil War Era Studies Faculty Publications

Donald J. Trump has a degree from an Ivy League university—my alma mater, in fact—but he is not one of the Ivies’ admirers. “We must embrace new and effective job-training approaches, including online courses, high school curricula, and private-sector investment that prepare people for trade, manufacturing, technology and other really well-paying jobs and careers,” the president declared in March. “These kinds of options can be a positive alternative to a four-year degree.”

If ever an issue seemed assured of bipartisan support, you’d think it would be an initiative that helps connect workers with work. But up went the howls of …

Wolf, Lawmakers Shouldn't Cut Grants To Private Colleges, Janet M. Riggs

From the Desk of President Riggs

Earlier this week, students from private colleges and universities across the Commonwealth gathered in Harrisburg to meet with legislators and make the case for the importance of the state's commitment to higher education.

More specifically, for state grant programs that help to make college affordable for low- and moderate-income students and their families.

I have a keen interest in making sure that talented students of all income levels have the opportunity to attain a high quality education. [excerpt]

Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates

Communications & Marketing

This paper provides guidance and specific examples of common elements needed for communicating the value proposition of liberal arts colleges to prospective students and families. In an environment where the worth of a college degree is questioned daily by the public and the mainstream media, this paper demonstrates how strategies that are distinctive, rooted in research and complementary to the institutional brand are imperative for communicating the worth of an institution. The paper suggests tactics to develop the key partnerships needed and provides metrics for how leaders can assess their value proposition initiatives.