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Full-Text Articles in Education
Symbolic Interactionism And Moral Hazards In Higher Education, Louella Moore
Symbolic Interactionism And Moral Hazards In Higher Education, Louella Moore
Administrative Issues Journal
Public colleges and universities today are more than institutions of academic study. They play a role in the economic and social life of their communities by engaging in partnerships aimed at enhancing their scope and brand image. This paper suggests these partnered activities do more than just manage costs and replace state support during economic downturns; the activities are also central to managing the image and political scope of the institution. This paper presents an exploratory, multi-disciplinary examination of the market forces and potential moral hazards inherent in hybrid public/private partnerships in higher education. Agency and symbolic interaction concepts are …
Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker
Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker
Journal of the Association for Communication Administration
This study evaluates how effective colleges and universities are in presenting an accurate and positive organizational image via their open house events. The Open House Assessment for Higher Education Institutions (HEIs) © was developed to determine how institutional characteristics identified by potential members as influential to their decision to affiliate with a school were made relevant through the organizational image presented by the school. Open house events at twenty-four colleges and universities were assessed using the tool. Findings indicate that there are overall modifications to open house events that might benefit all schools, suggesting that the tool can be an …