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The Loud Crowd: Using Vocal Responses To Understand The Emotional Experiences Of Spectators, Matthew Katz, Bob Heere, Katherine Reifurth

Journal of Applied Sport Management

Much research has been conducted on the relationship between emotions and the sport experience, but most research in this field has used survey data, which has proven to have many limiting factors when attempting to measure emotions. Rather than relying on surveys, the present study uses a more direct measure of consumer emotion: sound. By measuring the variations in sound levels among sport attendees, the present study provides an exploratory study of sport fan emotions through behavioral indicators of emotional experiences rather than cognitive recall. Our results indicate that the strongest vocal responses were consistently in response to surprising plays, …