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Digital Marketing Plan, Mary Lawlor
Digital Marketing Plan, Mary Lawlor
Assessment & Feedback Cases
Semester 1: Prepare a digital marketing communications plan for the Irish Times Newspaper. Competition for prize money. The groups present their proposals to the Irish Times at the end. Semester 2: Google Adwords competition: partnered with DIT’s Hothouse companies to prepare Adwords plans – group plus individual elements. Peer reviewed, and competition.
Digital Media, Catherine Barry-Ryan
Digital Media, Catherine Barry-Ryan
Assessment & Feedback Cases
Students produce a short (3 to 4 minute) group (4/group) video production, detailing a biochemistry concept. The group decides the choice of content during the initial meetings and storyboarding of the idea(s). The content must address, in some way, a biochemical concept related to TFBC2001. This concept could be the basis of an important biochemical experiment, a creative explanation of a biochemical hypothesis, addressing a biochemical misconception, or exploring a biochemical model. The video can contain any form of multimedia (video, sound, audio, animation etc.) but it must be visual, engaging and creative.