Education Commons^™

Curriculum Change In Undergraduate Strategic Communications Programs: How Strategic Communications Programs Are Adapting To 21st Century Media, Allyson B. Goodman

Theses, Dissertations and Capstones

The year 2014 has been described by scholars as transformative in how consumers interact with technology and media. Pointing to such digital milestones as the explosion of social media and mobile technology and the decline of traditional television ratings, these scholars have described the evolution as a move from a broadcast era to a postbroadcast era of media. This mass media evolution has opened a digital talent gap between the skills needed by the industry and the abilities of current and potential employees.

Focusing on undergraduate strategic communications programs, this research discusses the current status of new and social media …

Examining Sport Management Programs In The United States, D. Floyd Jones, Dana D. Brooks, Jennifer Y. Mak

Management Faculty Research

Analysis of sport management programs is important for potential students as well as for the future development of sport management as an academic discipline. The historical evolution of sport management programs in the United States moved from the physical education model to a more business-oriented curriculum. Given this historical development, debate exists among sport management professionals regarding administrative housing of current and future sport management programs. The purposes of this study were to: (1) Provide an overview of the development of U.S. sport management programs, (2) Provide a snapshot of sport management programs including admissions requirements and faculty profiles, and …

Field-Based Experience In Light Of Changing Demographics, Fred Jay Krieg, Joyce Meikamp, Stephen L. O’Keefe, Sandra S. Stroebel

School Psychology Faculty Research

Due to changing demographics of students admitted to the School Psychology Training Program at Marshall University Graduate College, it has become imperative to significantly expand field experiences beginning in the first semester to address the lack of educational background of most of the students entering the program. This organized sequence of field experiences continues throughout the program, parallel to classroom instruction, affording opportunities for students to put theory into practice and to interact with professionals in the field, while also allowing for exposure to the public school environment. The collaborative field experience sequence provides the students with early and continuous …