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Assessing Service-Learning To Improve Instruction, Sally Blomstrom, Hak Tam

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Experiential learning has been an area of interest for over 30 years within the field of communication. Service-learning has gained popularity (Oster-Aaland, Sellnow, Nelson, & Pearson, 2004) particularly in public relations (Panici & Lasky, 2002). This paper presents a discipline-defined framework for service-learning in public relations, suggestions for implementing the assessment measure, and reflection on its use.