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Alumni And Named Structures : A Qualitative Analysis Of Major Gift Donors, Allison Cherkosly
Alumni And Named Structures : A Qualitative Analysis Of Major Gift Donors, Allison Cherkosly
Legacy Theses & Dissertations (2009 - 2024)
Reduced government support has caused higher education institutions to become more dependent on philanthropic contributions. Since the majority of funds come from a small number of donors (Longfield, 2014), it’s important to focus on the highest level of donors. However, there was a lack of research that specifically studied alumni major gift donors who name physical structures with their philanthropic gifts to their alma maters. My intent in developing this study was to fill this gap and help higher education institutions secure more funds.