Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Education
Marketing Strategies To Increase Participant Rates, Roxanna Leon Ceja
Marketing Strategies To Increase Participant Rates, Roxanna Leon Ceja
Capstone Projects and Master's Theses
Literacy levels are too low in Monterey County. Collaboration with the Central Coast YMCA and CHISPA Housing, the goal is to help the disadvantaged kids in grades kinder to 6th in an after-school program. The Central Coast YMCA has a mission to strengthen communities through programs that develop youth and support healthy living. CHISPA housing strengthens low-income families, by providing affordable housing. Contributing factors to the low literacy levels in Monterey County are, language barriers within families, lack of parent engagement and poverty. These can lead to higher rates of school dropouts, unemployment and increased incarceration rates. The project implemented …