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Financial Viability Strategies For Leaders Of Small, Private, Nonprofit Universities, Elizabeth Ann Postlewaite

Walden Dissertations and Doctoral Studies

The percentage of full-time college students decreased by 7% in the United Statesbetween 2010 and 2018. Modern university leaders confront difficult decisions regarding their institutions' future because of financial challenges related to reduced tuition revenue. Grounded in the theory of diffusion of innovations and the balanced scorecard, the purpose of this qualitative multiple case study was to explore strategies leaders of small, nonprofit, private universities use to remain financially viable in a highly competitive environment. The participants included 6 university leaders from 2 small, private, nonprofit universities in the Midwest and Mid-Atlantic regions of the United States who implemented successful …