Education Commons^™

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Journal

This study re-examines students’ attitudes and preferences to the four primary textbook types (hardback, paperback, loose leaf, and E-book). One hundred eighty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Unlike the 2014 study, where students overwhelming preferred paperback textbooks, even when this textbook is at a higher price than other alternatives, the 2018 study found that the textbook choice depended on if an access code to publisher’s online course materials was required. When access codes were required, students preferred paperback textbooks, followed closely by E-books. When no access …

The Vernacular Literacy Practices Of A Newly Literate Moroccan Woman: An Ethnographic Perspective, Reddad Erguig

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This paper offers a discussion of the literacy practices of a newly literate Moroccan woman. I draw on the social practice theory of literacy and I use ethnographic methods to explore the participant’s life history and offer an account of her family-related literacy practices within the framework of gender studies. In-depth interviews, informal discussion, participant observation, visual ethnography, and documentary photography were employed to collect data over one year. Literacy events were used as the basic unit of analysis and patterns were identified through coding and theme analysis. The findings indicate that the family is a strong impetus for the …

Empowering Rural Participation And Partnerships In Morocco’S Sustainable Development, Yossef Ben-Meir

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This essay explores the vast potential for participatory and sustainable human development in Morocco. Though Morocco is a country with many diverse resources, it remains burdened by severe levels of poverty and illiteracy, and now growing social discord. There have recently been increased public calls for participatory development programs designed and implemented by and for local people. The essay identifies six existing Moroccan Frameworks intended to initiate decentralized human development programs, and critically examines their efficacy. Ultimately, the purpose of the article is to suggest a new model to implement these Frameworks with maximum impact. The six Frameworks deal with …

Cloud Computing Architecture For Elearning Systems In Secondary Schools In Tanzania, Kennedy F. Mwakisole, Mussa M. Kissaka Dr, Joel S. Mtebe Phd

The African Journal of Information Systems

In recent years, schools have been investing heavily on information and communications technology (ICT) infrastructure to implement eLearning systems to enhance the quality of education in secondary schools in Tanzania. The majority of these systems are implemented using a traditional web-based eLearning approach on school premises which is costly and limits usage due to lack of scalability and flexibility. Consequently, many schools have started adopting cloud computing as a solution. However, this adaption depends on well-defined cloud eLearning architecture. This study proposed cloud architecture for implementing an eLearning system in secondary schools in Tanzania by adopting various layers proposed in …

Blogging In A Study Abroad Class To Promote Active Learning And Student Engagement, Ann Marie Francis

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Blogs have become a popular tool to improve learning and enhance student engagement. The process of creating information when writing a blog and reflecting on others’ ideas when commenting work together to help students engage in reflective learning. While there have been studies considering the value of blogging in traditional and online classes, this paper explores the benefits of incorporating blogs in a study abroad class. Outlining the experiences from teaching two study abroad literature classes, the paper summarizes the program design, details creating blog assignments, explores the benefits and challenges unique to study abroad students and blogging, and examines …

Digital Identities And Study Abroad: Teaching Intercultural Competence Through Social Media Literacy, Annie Mcneill Gibson, Emily Capdeville

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Social media platforms are contemporary spaces where selves are revealed and exposed in reciprocity. By imagining digital communication, technology use, and online representation in the same vein as we discuss the experiences of the physical self, the ability to adapt across cultures becomes a skill to hone online as well as in person. As such, digital media is a prime learning tool that practitioners in the field can utilize to reach their target student population no matter their physical location and during each phase of the study abroad process. In this way, study abroad offices can fulfill a mission that …

Introduction To The Special Issue, M. Todd Harper

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Introduction to the Special Issue.

The idea for this special edition of the Journal of Global Initiatives on the impact of new communication technologies and media on education abroad arose not only from my own fourteen years of experience teaching and directing study abroad programs to Greece, Turkey, and Italy; it also stems from my many conversations with other study abroad faculty and professionals. Indeed, study abroad faculty and other international educators around the world have witnessed dramatic changes in the ways that students, faculty, and staff communicate, interact, research assignments, and conceive of multimedia projects during study abroad experiences.

Considering The History Of Education Abroad Programs To Create Assignments Serving Both The Academic & Professional Needs Of Students, Lara Smith-Sitton, Joan E. Mcray

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This contribution explores two technology-based assignments—a travel journal & video bio and a Wikipedia translation project—that were developed for implementation in study abroad courses. Developed in consideration of historical and contemporary study abroad program structures, instructors and program directors can modify and adapt the assignments described for many different courses and locations. Each assignment builds upon specific learning outcomes emphasizing international components that advance critical language, research, and writing skills. Secondary goals of these assignments are the creation of deliverables that articulate to future employers the depth and value of education abroad programs and how these experiences have prepared students …

Google Maps As A Transformational Learning Tool In The Study Abroad Experience, Jessica J. Stephenson, M. Todd Harper, Emily Klump

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This article examines the role that spatial orientation and location can play on a study abroad program. Jessica Stephenson and M. Todd Harper paired a Google Maps project with autoethnography in order to help students understand their own experience of space abroad as well as how they themselves shaped that space. Students were asked to create a personalized Google Map of the sites that they visited in Rome, Orvieto, Florence, and Montepulciano, Italy. Students then added facts about the sites as well as their own photos and personal experience. They were then asked to use their personalized Google Maps as …

Full Issue - Jgi V.14, N.1

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Full issue of Journal of Global Initiatives volume 14, number 1 - Special Issue: The Impact of Communication Technologies on Study Abroad.

Next Generation Of Evidence Collecting: The Need For Digital Forensics In Criminal Justice Education, Scott H. Belshaw

Journal of Cybersecurity Education, Research and Practice

Digital forensics poses significant challenges to law enforcement as the information found in a computer system is often present at most crime scenes in the form of computer data and cell phones. Digital evidence contained on common devices, such as cell phones and laptops, includes information that can be pertinent to the investigation of crimes. Law enforcement is increasingly identifying the need to be able to process their evidence internally warranting the exploration of the need for digital forensics training as part of a broader study of criminal justice for future law enforcement practitioners. This paper uses telephone surveys of …

Cybersecurity Education: The Need For A Top-Driven, Multidisciplinary, School-Wide Approach, Lucy Tsado

Journal of Cybersecurity Education, Research and Practice

The human resource skills gap in cybersecurity has created an opportunity for educational institutions interested in cybersecurity education. The current number of schools designated by the Department of Homeland Security (DHS) and National Security Agency (NSA) as Centers of Academic Excellence (CAE) to train cybersecurity experts are not sufficient to meet the shortfall in the industry. The DHS has clearly mapped out knowledge areas for cybersecurity education for both technical and non-technical disciplines; it is therefore possible for institutions not yet designated CAEs to generate cybersecurity experts, with the long-term goal of attaining the CAE designation. The purpose of this …

Understanding Sub-Saharan African Learners Informal Learning Using Mobile Devices: A Case Of Tanzania, Laban Bagui, Samwel Dick Mwapwele

The African Journal of Information Systems

In this era of pervasive computing and the Internet, learners everywhere connect and reconnect to knowledge away from classrooms, via mobile devices and their Mobile Instant Messaging platforms (MIMs). Still, many sub-Saharan African educators continue to confine these platforms to recreational activities. There is lack therefore of knowledge about how learners from sub-Saharan Africa perform such informal and experiential learning. This paper presents a case study of Tanzanian learners learning in informal settings using their mobile devices and MIMs. It deploys the rhizomatic learning theory with the aim of understanding how such learning occurs. Findings suggest that learners use mobile …

News - University Of Georgia School Of Law, Rachel S. Evans

Georgia Library Quarterly

No abstract provided.

News - Screven-Jenkins Regional Library, Sharon Blank

Georgia Library Quarterly

No abstract provided.

Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …