Education Commons^™

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Journal

This study re-examines students’ attitudes and preferences to the four primary textbook types (hardback, paperback, loose leaf, and E-book). One hundred eighty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Unlike the 2014 study, where students overwhelming preferred paperback textbooks, even when this textbook is at a higher price than other alternatives, the 2018 study found that the textbook choice depended on if an access code to publisher’s online course materials was required. When access codes were required, students preferred paperback textbooks, followed closely by E-books. When no access …

Proposal For A Joint Cybersecurity And Information Technology Management Program, Christopher Simpson, Debra Bowen, William Reid, James Juarez

KSU Proceedings on Cybersecurity Education, Research and Practice

Cybersecurity and Information Technology Management programs have many similarities and many similar knowledge, skills, and abilities are taught across both programs. The skill mappings for the NICE Framework and the knowledge units required to become a National Security Agency and Department of Homeland Security Center of Academic Excellence in Cyber Defense Education contain many information technology management functions. This paper explores one university’s perception on how a joint Cybersecurity and Information Technology Management program could be developed to upskill students to be work force ready.

Adversarial Thinking: Teaching Students To Think Like A Hacker, Frank Katz

KSU Proceedings on Cybersecurity Education, Research and Practice

Today’s college and university cybersecurity programs often contain multiple laboratory activities on various different hardware and software-based cybersecurity tools. These include preventive tools such as firewalls, virtual private networks, and intrusion detection systems. Some of these are tools used in attacking a network, such as packet sniffers and learning how to craft cross-site scripting attacks or man-in-the-middle attacks. All of these are important in learning cybersecurity. However, there is another important component of cybersecurity education – teaching students how to protect a system or network from attackers by learning their motivations, and how they think, developing the students’ “abilities to …

A Pedagogical Smart Learning Environment In South African Tertiary Institutions, Tope Samuel Adeyelure, Billy Mathias Kalema

African Conference on Information Systems and Technology

With the rapid growth rate of technology innovation different sectors tends to keep up with the developing trends by implementing the latest technology with the aim of achieving their goals. Educational institutions deploy information systems in their teaching and learning environment to enhance performance. However, educational institutions usually struggle with smooth implementation of IT leading to its failure. Adopting various scientific methods such as content analysis, Principal Component Analysis and so on, contextual factors were identified for effective deployment of smart learning environments based on extensive review of exploratory research, analyzing data and study outcomes of ICT deployment educational institutes …

Next Generation Of Evidence Collecting: The Need For Digital Forensics In Criminal Justice Education, Scott H. Belshaw

Journal of Cybersecurity Education, Research and Practice

Digital forensics poses significant challenges to law enforcement as the information found in a computer system is often present at most crime scenes in the form of computer data and cell phones. Digital evidence contained on common devices, such as cell phones and laptops, includes information that can be pertinent to the investigation of crimes. Law enforcement is increasingly identifying the need to be able to process their evidence internally warranting the exploration of the need for digital forensics training as part of a broader study of criminal justice for future law enforcement practitioners. This paper uses telephone surveys of …

Cybersecurity Education: The Need For A Top-Driven, Multidisciplinary, School-Wide Approach, Lucy Tsado

Journal of Cybersecurity Education, Research and Practice

The human resource skills gap in cybersecurity has created an opportunity for educational institutions interested in cybersecurity education. The current number of schools designated by the Department of Homeland Security (DHS) and National Security Agency (NSA) as Centers of Academic Excellence (CAE) to train cybersecurity experts are not sufficient to meet the shortfall in the industry. The DHS has clearly mapped out knowledge areas for cybersecurity education for both technical and non-technical disciplines; it is therefore possible for institutions not yet designated CAEs to generate cybersecurity experts, with the long-term goal of attaining the CAE designation. The purpose of this …

Spring 2019, Joëlle Walls

The Investigator Research Magazine

We are excited to launch The Investigator, a new magazine which will be produced annually by the Office of Research at Kennesaw State University. You will find stories that span the spectrum and which impact the community through the research, service and creative activities conducted by KSU faculty, staff and students.

One feature describes how Jonathan McMurry and John Salerno partnered to create KSU’s first incubator company, New Echota Biotechnology. Another feature details the first year success of KSU Upward Bound programs, implemented in Polk and Paulding county high schools which help prepare students for college.

You will read how …

Understanding Sub-Saharan African Learners Informal Learning Using Mobile Devices: A Case Of Tanzania, Laban Bagui, Samwel Dick Mwapwele

The African Journal of Information Systems

In this era of pervasive computing and the Internet, learners everywhere connect and reconnect to knowledge away from classrooms, via mobile devices and their Mobile Instant Messaging platforms (MIMs). Still, many sub-Saharan African educators continue to confine these platforms to recreational activities. There is lack therefore of knowledge about how learners from sub-Saharan Africa perform such informal and experiential learning. This paper presents a case study of Tanzanian learners learning in informal settings using their mobile devices and MIMs. It deploys the rhizomatic learning theory with the aim of understanding how such learning occurs. Findings suggest that learners use mobile …

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.

Using Social Media To Improve Student Engagement And Learning, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.

Year Of Cuba 2019-2020, Nashieli Marcano, Leslie Drost

Research Guides & Subject Bibliographies

No abstract provided.

Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …