Education Commons^™

The Effect Of Admissions Viewbooks On Students’ Expectancies And Engagement, Hayley C. Hoffman

Theses and Dissertations--Communication

This study seeks to explore the impact that admissions viewbooks have on students’ expectancies of an institution as well as their academic and social engagement. Because few studies exist on admissions viewbooks, the literature review seeks to establish a base for the importance of viewbooks in students’ college choice and their development of expectancies of their chosen institution, as well as the subsequent impacts of violated expectations on engagement and retention. Using both qualitative and quantitative methods, this study examines (1) the promises made by institutions in their viewbooks as found via textual analysis and (2) the impact of violated …