Education Commons^™

Unraveling Identity Signifier Literacy: A Case Study Of First-Year Composition Students' Communication Practices, Bailey Mcalister

Master of Arts in Professional Writing Capstones

Identity signifier literacy is defined as one’s ability to accurately read – via personal interactions or via visual, verbal, written, or digital communication – the signifiers others display in direct and indirect ways and interpret these signifiers to gain understanding of others’ identities. In this study, 22 first-year composition students were surveyed about their communication practices in order to see how their identity signifier literacies influence and are influenced by digital environments and composition. These results are meant to improve first-year composition pedagogy by making connections between students’ informal composition practices and their academic composition courses.

Roundtable: Supporting Professional Masters' Programs In Social Science And Policy Fields, Elisabeth Shields

Transforming Libraries for Graduate Students

Professional masters programs in the social sciences and policy fields prepare participants for middle and senior positions in the private sector, government, non-profits, and international organizations. In addition to ensuring further disciplinary knowledge, programs often include components on managerial, organizational, communication, policy analysis, and similar skills. Institutions are adding programs in interdisciplinary and emerging areas to their existing professional programs in business, counseling psychology, social work, and public administration.

Librarians face distinctive challenges in supporting such programs. Faculty teaching in these programs may be adjuncts unfamiliar with their institution’s library offerings and services. Some students have just completed undergraduate programs, …

Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold

Atlantic Marketing Journal

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …