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Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe
Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe
Master of Arts in Media and Communication Plan II Graduate Projects
Community colleges need to develop crisis communication plans to protect themselves from the ramifications of crises. While colleges and universities have been diligent about ensuring that they have crisis management plans in place, the same cannot be said for crisis communication plans. The effects of crises on the reputations, operations, and finances of community colleges can include losses of enrollment, decreases in donations, reductions in government funding, accreditation issues, and the severing of key partnerships. This is because crises can negatively impact organizational reputations, which are widely recognized as valuable, intangible assets. Having a solid crisis communication plan can help …
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …
Marching Band And The College Transition, Jessica Fix
Marching Band And The College Transition, Jessica Fix
Honors Projects
The relationship between college student engagement and personal growth has been studied for decades. However, involvement in specific types of organizations or activities has not been researched as in-depth. This study examined involvement in college marching band specifically and how it affects transition into college and overall growth and learning of college students. This study analyzes quantitative data of all marching band participants at Bowling Green State University in the most recent year (2016-2017), as well as qualitative data retrieved through focus group sessions with first year marchers and returning marchers. Results of this study suggest that involvement in marching …