Education Commons^™

Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe

Master of Arts in Media and Communication Plan II Graduate Projects

Community colleges need to develop crisis communication plans to protect themselves from the ramifications of crises. While colleges and universities have been diligent about ensuring that they have crisis management plans in place, the same cannot be said for crisis communication plans. The effects of crises on the reputations, operations, and finances of community colleges can include losses of enrollment, decreases in donations, reductions in government funding, accreditation issues, and the severing of key partnerships. This is because crises can negatively impact organizational reputations, which are widely recognized as valuable, intangible assets. Having a solid crisis communication plan can help …