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Full-Text Articles in Education
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …
A Challenge To Inclusive Excellence: What We Can Learn From A Jesuit Catholic University, Terri Lewis-King
A Challenge To Inclusive Excellence: What We Can Learn From A Jesuit Catholic University, Terri Lewis-King
Master's Projects and Capstones
This paper draws attention to the ethics of the organization (institutional structure) to fulfill its mission by examining what does it mean that a Jesuit higher education institution strives for "inclusive excellence". From a staff member lens, what does the campus climate tell us about how that impact is felt. The result of this project are tools for professionals to use in their assessment and development of organizational support for staff.
A Comparison Between Administrative Leadership In Higher Education And Change-Oriented Leadership In Banks, Glenn King Jr
A Comparison Between Administrative Leadership In Higher Education And Change-Oriented Leadership In Banks, Glenn King Jr
Walden Dissertations and Doctoral Studies
Organizational environments continually change. Organizations that do not meet the demands for change do not survive. The required changes differ for banks versus universities, suggesting that leaders in each type of organization need to use unique styles to adapt to their unique environments. The purpose of this quantitative research study was to test a contingency theory of leadership that leaders of banks are change-oriented, whereas leaders of higher educational institutions are administrative in their style. The research questions dealt with differences in the uncertainty of internal operations and the external environment of banks versus universities, and the leadership style most …