Education Commons^™

Motivasi Intrinsik Yang Mempengaruhi Pemilihan Jurusan Dan Universitas(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015), Amelita Lusia, Pijar Suciati, Endang Setiowati

Jurnal Vokasi Indonesia

Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary …

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My News (2014-2020)

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Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena

Publications and Research

Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …

Digital Commons Brochure, Cedarville University

DigitalCommons@Cedarville Documents

No abstract provided.

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

Oral History Interview With Rajendra Srivastava: Growing Smu, Rajendra K. Srivastava

Oral History Collection

The interview covered: role of provost, AACSB accreditation, evolution of SMU undergraduate program, development of postgraduate program, executive development program, faculty recruitment, development of research effort, research centres and institutes, areas of excellence, start of case writing initiative, India Desk.

Biography:

LKCSB Chair in Marketing Strategy and International Business, SMU, 2015 - Present

Provost and Deputy-President (Academic Affairs), SMU, 2009 - 2015

Rajendra Srivastava was Provost and Deputy President at Singapore Management University (SMU) from 2008 to 2015. Prior to joining SMU he was the Roberto C. Goizueta Chair in Marketing and Digital Commerce, Goizueta Business School, Emory University where …

“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley

Joseph P. Healey Library Publications

Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …

Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith

Theses and Dissertations

Deficit discourse, the idea that minorities "lack" intellectually, runs through current ideas about diversity in higher education. Diversity is viewed as a policy that helps the deficient. Recent litigation about diversity, Fisher v. University of Texas (2013), embodied the alignment of deficit and diversity. This study examined portrayals, visual and textual, of diversity on the websites of ten urban-serving universities, using a method of critical discourse analysis and a lens of critical race theory, to uncover the ways they defined diversity and if notions of deficit were attached. This study also addressed the ways these universities, a part of the …

The Double-Sided Message Of The Lego Movie: The Effects Of Popular Entertainment On Children In Consumer Culture, Jordan Treece

English Seminar Capstone Research Papers

One of the most popular and highest rated films of 2014, The Lego Movie, has entertained billions of viewers in the past year. Although it has already proven itself to be a favorite of adults, The Lego Movie’s targeted audience is children who will identify with the imaginative and fun characters that take the form of their favorite building toys. Such a strong platform that provides excellent age appropriate entertainment to the world’s most impressionable generation gives The Lego Movie a prime opportunity to communicate to children in an unusually powerful way. For decades, researchers have explored the way entertainment …

Consumerism And Higher Education: Pressures And Faculty Conformity, Amanda Armstrong, Madeline Smith, Jaymi Thomas, Amanda Johnson

The William & Mary Educational Review

This article examines, through the lens of social influence theory, the impact of consumerism on faculty behavior. Rathus (2005) defines social influence as “the ways in which people alter the thoughts, feelings, and emotions of others” (p. 607). Demands such as student-teacher evaluations and high graduation rates can lead professors to lower their standards in order to conform to the expectations of students as consumers of higher education. Further, the institutions which employ faculty members also contribute to such conformity through the perpetuation of this business-oriented mindset. The authors explore consumerism in higher education through the following three elements of …

Retrenchment In Higher Education: Public Perceptions And Marketing Implications, Oscar T. Mcknight, Ronald Paugh, Jamie Waltz, Jordan Mcknight

Oscar T McKnight Ph.D.

Many institutions in higher education are actively engaged in the retrenchment process; that is, eliminating, redacting or restructuring administrators, staff, faculty, programs and services in order to achieve financial stability. This research examined public perceptions of retrenchment by conducting a series of modified Delphi groups. Results suggest a public awareness and belief that retrenchment will not impact academic or experiential quality. Presented is REDUCE – a retrenchment strategy and process for university administrators and marketing professionals.

Key Marketing Concepts – Core Course Alignment, John Cooper

Teaching and Learning Academy Research Posters & Papers

Marketing concepts are constantly evolving, and this project set out to review the delivery of key marketing concepts across the core marketing courses offered at Sheridan.

The focus of this paper and review should be viewed as part of this continuous improvement process, intended to provide recommendations for consideration in an effort to provide a uniquely branded Sheridan Pilon School of Business Administration Marketing diploma student and faculty experience.

04. Finance, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

01. Accounting, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

06. Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

Perspectives On Organization Of The Marketing Function In Higher Education, Susan Tams

Theses, Dissertations and Capstones

The current study was initiated to assess the organization of the marketing function in institutions of higher education and to measure the perceptions of higher education marketing officials about various aspects of marketing. The study is a modified replication of a study by Michael W. Mulnix (1996) and employed the questions developed by Mulnix to measure perceptions of current practitioners. Several demographic questions were added about the respondents and their institutions. An updated study is useful because of three categories of change in higher education since 1996: a) changes in the way higher education conducts its operations; b) changes in …

The More Things Change: Reflections On The State Of Marketing In Continuing Higher Education, James D. Campbell, James L. Narduzzi

School of Professional and Continuing Studies Faculty Publications

All of us can readily identify the major changes that have occurred in society over the past several decades and, more important, the manner in which these changes have affected the way we conduct the business of continuing higher education. For example, the telephone has been replaced by e-mail, which is now the most prevalent way we communicate with each other in the workplace. Social media and the web now dominate how we market our programs and communicate with our various constituencies. Instruction, once delivered primarily face-to-face in a classroom setting, is now routinely delivered utilizing various digitally mediated formats, …

Social Marketing Ethical Dilemmas: Pursuing Practical Solutions For Pressing Problems, Lynne Eagle, Stephan Dahl, Stacy M. Carter, David Low

Faculty of Social Sciences - Papers (Archive)

We discuss calls, and apparent support, for ethical resources to support social marketing practitioners, in the light of research findings from a study of actual ethical dilemmas encountered by social marketing practitioners and resources used to resolve them. We highlight nine key ethical challenges facing social marketers, and highlight the prominence of social marketers' concerns about funders' influence on social marketing activity. The low use of existing general resources indicates the need for social marketing- focussed resources, the need to ensure that any resources developed offer practical decision-making support rather than broad general principles, and the need to advocate for …

When It's Good To Be A Quitter: The Development Of Youth Orientated Counter-Marketing Anti-Tobacco Resources, Lance R. Barrie, Michael D. Chapman, Emily Messiah, Joshua T. Beard, Ross Gordon

Faculty of Social Sciences - Papers (Archive)

Counter marketing involves the use of commercial marketing techniques to engage young people about harmful health behaviours, and to highlight how the industries producing the products involved in these behaviours have manipulated and targeted them. This study used a counter marketing approach to target youth smokers and nonsmokers from lower SES groups in regional NSW to help change attitudes towards smoking, and contribute towards a reduction in smoking prevalence. Formative research was conducted with young smokers in a local community centre setting, which informed the development of tobacco counter marketing materials and youth engagement activities. Initial process evaluation was also …

Using Value Theory For Segmentation In Social Marketing, Ross Gordon, Katherine A. Butler, Christopher A. Magee, Gordon R. Waitt, Paul Cooper

Faculty of Social Sciences - Papers (Archive)

This paper presents a survey study with 1,444 low-income older residents in regional NSW, Australia exploring their value perceptions towards using energy efficiently, as an approach to segmentation in social marketing. The study theorises that insight regarding the perceived functional, economic, emotional, social, and ecological value of using energy efficiency by participants can be used to segment, target and position social marketing programme activities to facilitate energy efficient behaviour(s). Latent class analysis was conducted on the participant sample, and identified seven distinct latent classes: frugal eco warriors, value opportunists, greenies, indecisive, apathetic independent spendthrifts, independents, and ambivalent ecologists. Each of …

Ethnography And Filmmaking For Indigenous Anti Tobacco Social Marketing, Kishan A. Kariippanon, Datjarranga Garrawirtja, Kate Senior, Paul Kalfadellis, Vidad Narayan, Bryce Mccoy

Faculty of Social Sciences - Papers (Archive)

The smoking rates of 82% in Aboriginal communities of North East Arnhem Land in the Northern Territory of Australia are the highest in the country (Robertson et al. 2013). Macassan traders introduced tobacco as a trading commodity (Berndt, 1954) in Aboriginal communities in the 18th century and has since become part of culture. The influence of the Methodist Mission (Cole 1979) has also had a profound effect on tobacco consumption. Anti tobacco social marketing that is sensitive to Indigenous culture and history supports a more complex and gradual approach to reducing uptake amongst young people. The limitations of the Health …

A Review Of Current Practices To Increase Chlamydia Screening In The Community - A Consumer-Centred Social Marketing Perspective, Lyn Phillipson, Ross Gordon, Joanne Telenta, Christopher A. Magee, Marty Janssen

Faculty of Social Sciences - Papers (Archive)

Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially in younger adults. Objective: To assess effectiveness of Chlamydia screening interventions targeting young adults in community-based settings, describe strategies utilized and assess them according to social marketing benchmark criteria. Search strategy: A systematic review of relevant literature between 2002 and 2012 in Medline, Web of Knowledge, PubMed, Scopus and the Cumulative Index to Nursing and Allied Health was undertaken. Results: Of 18 interventions identified, quality of evidence was low. Proportional screening rates …

The Impact Of Marketing Of 'Junk' Foods On Children's Diet And Weight, Bridget P. Kelly, Lesley King

Faculty of Social Sciences - Papers (Archive)

Contemporary Western(ised) society is typified by pervasive and aggressive brand promotion, through all communication platforms. Food promotion in particular is a dominant area of marketing, particularly the marketing by large multinational food companies that manufacturer less healthy foods and beverages (Cairns et al. , 2013). The ubiquitous marketing of these unhealthy foods contributes to creating a negative food culture that undermines international and national nutrition recommendations and guidelines for disease prevention. Specifically, frequent exposure to persuasive promotions for unhealthy foods serves to normalise these food products as part of everyday life, create positive brand images, and ultimately encourage (over) consumption …

The Incorporation Of Transformative Consumer Research Principles Within The 'Cancer Good News' Social Marketing Project: A Case Study, Lyn Phillipson, Julie Hall, Leissa Pitts

Faculty of Social Sciences - Papers (Archive)

Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia

02. Business, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

05. Information Operations Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

Nothing For Money And Your Work For Free: Internships And The Marketing Of Higher Education, Mara Einstein

Publications and Research

American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds) are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the attributes they believe will be most compelling to high schoolers and their parents, including academics, sports, campus life, and careers. Tied into this last factor is the promotion of internship opportunities. While some of these hands-on experiences lead to …