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Determining Whether A Link Exists Between The Academic Performance Of Mississippi Public School Districts And School Administrators' Use Of Persuasive Communication Techniques And Self-Efficacy In Communication, David Alexander Burris

Dissertations

This study sought to determine whether a link existed between types of persuasive communication methods and the academic performance of school districts and whether administrators’ perceived self-efficacy as communicators was related to the academic performance of school districts. This study could help school officials to analyze their use of persuasive communication methods to determine if they are communicating with the public in a manner that is conducive to achieving the goals related to the academic performance of their district. School officials could also use the results of this study to design or modify an existing public relations plan to communicate …