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Knowledge Sharing And Social Media: Altruism, Perceived Online Attachment Motivation, And Perceived Online Relationship Commitment, Will W.K. Ma, Albert Chan
Knowledge Sharing And Social Media: Altruism, Perceived Online Attachment Motivation, And Perceived Online Relationship Commitment, Will W.K. Ma, Albert Chan
Support & Other Units (THEi)
Social media, such as Facebook and Twitter, have become extremely popular. Facebook, for example, has more than a billion registered users and thousands of millions of units of information are shared every day, including short phrases, articles, photos, and audio and video clips. However, only a tiny proportion of these sharing units trigger any type of knowledge exchange that is ultimately beneficial to the users. This study draws on the theory of belonging and the intrinsic motivation of altruism to explore the factors contributing to knowledge sharing behavior. Using a survey of 299 high school students applying for university after …