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Open Access. Powered by Scholars. Published by Universities.®

2013

Western Kentucky University

International and Comparative Education

Higher Education-Marketing

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Factors And Influences Contributing To The College Selection Decision Of High Achieving High School Seniors, Dana D. Clayton Dec 2013

Factors And Influences Contributing To The College Selection Decision Of High Achieving High School Seniors, Dana D. Clayton

Dissertations

The purpose of this study was to gain a better understanding of how high achieving high school seniors navigate the college search process and ultimately make a decision to attend a particular institution. Specifically, it considered how institutional reputation contributes within the search process and how students consider the influence of others such as parents, friends, etc. Students enrolled in AP or Honors courses at three private and one charter school in southwestern Indiana were administered the College Exploration Questionnaire (CEQ) in the final weeks of their senior year. The CEQ measured the level of importance students placed on various …