Education Commons^™

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

How Schools Are Meeting State Legal Mandates To Provide Online Education, Mark Edward Deschaine

Dissertations

This study explores how public schools in Michigan are meeting the mandate to provide online learning opportunities as a condition of graduation. Michigan became the first state in the nation to mandate online learning opportunities as a condition for graduation with the passage of the Michigan Merit Curriculum. Although the mandate for compliance has been in effect since the 2010-2011 school year, there has been no systemic exploration as to how the mandate is affecting students, teachers, schools and systems.

This quantitative study surveyed administrators from all public traditional and charter high school programs across the state of Michigan. Using …