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2012

Innovation

Singapore Management University

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Smu Launches Livelabs To Enhance Singapore’S Capability In Consumer & Social Analytics, Singapore Management University Nov 2012

Smu Launches Livelabs To Enhance Singapore’S Capability In Consumer & Social Analytics, Singapore Management University

SMU Press Releases

Officiated by Mr Teo Chee Hean, Deputy Prime Minister, Coordinating Minister for National Security, Minister for Home Affairs and Chairman of the National Research Foundation (NRF), and witnessed by over 300 guests comprising the academia, industry partners and senior representatives from private and public sector organisations, SMU and StarHub jointly launched two Interactive Digital Media (IDM) initiatives - LiveLabs Urban Lifestyle Innovation Platform (LiveLabs) and SmartHub, on 5 November 2012. Both city-scale test-beds aim to strengthen Singapore’s standing as a preferred location for innovation and research, particularly in the area of consumer and social analytics. LiveLabs is SMU’s newest research …