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Oral History Interview With Ronald Frank: Conceptualising Smu, Ronald Frank Aug 2011

Oral History Interview With Ronald Frank: Conceptualising Smu, Ronald Frank

Oral History Collection

The interview covered: first involvement with SMU, President of SMU, Bukit Timah campus, roles and responsibilities, faculty recruitment, advertising campaigns, student feedback, autonomous universities, strategy, law school, higher education landscape, impact.

Biography:

President, SMU, 2001–2004

Board of Trustees, SMU, 2000–2001

Professor Ronald E Frank, or Ron as he affectionately known, joined SMU’s board of trustees in 2000 and assumed his role as SMU’s second president in September 2001. His presidency was a time of rapid growth for the young university. SMU had just admitted its second cohort of undergraduate students in August 2001. During his time as president two schools …


Oral History Interview With David Montgomery: Conceptualising Smu, David Montgomery Jul 2011

Oral History Interview With David Montgomery: Conceptualising Smu, David Montgomery

Oral History Collection

The interview covered: first involvement with SMU, business school dean, school re-organisation, faculty recruitment, Wharton School, balanced excellence, Centre for Teaching Excellence, first SMU graduates, conferences, future of tertiary education.

Biography:

Dean, Lee Kong Chian School of Business, SMU, 2003–2005

Professor David Montgomery served as the second dean of the Lee Kong Chian School of Business from 2003 to 2005. It was a period of rapid growth for the school—hiring faculty, building a research atmosphere, developing professional degrees, and continuing to make SMU better known in the academic community. Professor Montgomery is known for his use of the phrase 'balanced …


Oral History Interview With Howard Hunter: Conceptualising Smu, Howard Hunter Jun 2011

Oral History Interview With Howard Hunter: Conceptualising Smu, Howard Hunter

Oral History Collection

The interview covered: first involvement with SMU, roles and responsibilities, tuition fees, autonomous university, law school, Juris Doctor program, undergraduate education, marketing, SMU pedagogy, curriculum, university library,

Biography:

Professor of Law, SMU, 2004–present
President, SMU, 2004–2010

Described as a passionate educator who truly believes in multidisciplinary education, Professor Howard Hunter served as SMU’s third president from September 2004 to August 2010. During the course of his presidency the university continued its rapid growth—moving to the city campus, opening the law school, expanding postgraduate programmes, building the endowment, and doubling the number of students and faculty. While at SMU he emphasized …


The Consumption Of Concepts: The Hedonic And Utilitarian Effects Of Perceived Interactivity On The Consumption Of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris May 2011

The Consumption Of Concepts: The Hedonic And Utilitarian Effects Of Perceived Interactivity On The Consumption Of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris

Cornerstone 3 Reports : Interdisciplinary Informatics

No abstract provided.


Oral History Interview With Tony Tan Keng Yam: Conceptualising Smu, Tony Keng Yam Tan May 2011

Oral History Interview With Tony Tan Keng Yam: Conceptualising Smu, Tony Keng Yam Tan

Oral History Collection

The interview covered: higher education landscape, setting up SMU, naming a new university, different university, admission criteria, student interaction, first graduation ceremony, future of university education.

Biography:

Patron, SMU, 2011–present
Visionary and architect of SMU

Dr Tony Tan Keng Yam steered the development of university education in Singapore and was instrumental in the creation of Singapore Management University. Involved in higher education in Singapore for over three decades, he served as education minister (1980–1981 and 1985–1991), vice-chancellor of the National University of Singapore (1980–1981), and was appointed deputy prime minister of Singapore (1995–2005). He is credited with restructuring Singapore’s educational …


Oral History Interview With Steven Miller: Conceptualising Smu, Steven Miller Apr 2011

Oral History Interview With Steven Miller: Conceptualising Smu, Steven Miller

Oral History Collection

The interview covered: first involvement with SMU, setting up School of Information Systems, collaboration with Carnegie Mellon University, industry relations, student interaction, faculty research, graduate placement, postgraduate programs.

Biography:

Founding Dean, School of Information Systems, SMU, 2002–present

Professor Steven Miller is founding dean of the School of Information Systems at Singapore Management University, a position he has held since December 2002. Since joining SMU, he has concentrated on developing all aspects of the School of information Systems, including undergraduate and post-graduate educational programmes, research strategies and capabilities, interactions with external stakeholders, and the school’s relationship with Carnegie Mellon. Through LiveLabs, …


The Life And Times Of Gertrude Meth Hochberg, Jessica Lynn Komoroski Apr 2011

The Life And Times Of Gertrude Meth Hochberg, Jessica Lynn Komoroski

Honors Projects in History and Social Sciences

This biographical study fuses together the many different resources and historical documents that help to shed light on the life and times of Gertrude Meth Hochberg, a woman who has often been described as decades ahead of her time. By examining Hochberg’s distinguished career in advertising as well as in public relations at Bryant College, the study demonstrates the important ways that she promoted the advancement of women in higher education, business, and the non-profit sector both at Bryant College and within the wider Rhode Island community.


Oral History Interview With Ho Kwon Ping: Conceptualising Smu, Kwon Ping Ho Feb 2011

Oral History Interview With Ho Kwon Ping: Conceptualising Smu, Kwon Ping Ho

Oral History Collection

The interview covered: capturing SMU history, view of Singapore education system, Singapore Institute of Management, third university, business schools, business education, faculty recruitment, differentiating SMU, board of trustees, governance, student interaction, job satisfaction, non-profit organisations, inaugural convocation, differentiating SMU, future of SMU.

Biography:

Chairman, Board of Trustees, SMU, 2000–present
Chairman, Governing Council for Singapore Institute of Management, 1997–2000

One of Singapore’s most prominent businessmen, Mr Ho Kwon Ping, was tapped by Deputy Prime Minister Tony Tan in 1997 to lead the effort to establish a new national university which would be autonomous and based on an American-style of education. An …


Oral History Interview With Low Aik Meng: Conceptualising Smu, Aik Meng Low Feb 2011

Oral History Interview With Low Aik Meng: Conceptualising Smu, Aik Meng Low

Oral History Collection

The interview covered: first involvement with SMU, role and responsibilities, curriculum, student experience, first freshman team building camp, first classes, pioneer class, student activities, student ambassadors, community service, student hostel, student financial assistance.

Biography:

Founding Dean of Students, SMU, 2000–2011

Member of SMU start-up team

An SMU ‘pioneer’, Professor Low Aik Meng was one of the first three faculty to join the start-up team for the new university in 1998. Curriculum development was one his early responsibilities. Professor Low is best known for his next assignment—in 2000 he was appointed as SMU’s founding dean of students, a role in which …


Pedagogical Design For A Cross-Functional Course In The Accelerated Mba Program, Bhanu Balasubramnian, Tanja Steigner, Kevin R. Coulson Feb 2011

Pedagogical Design For A Cross-Functional Course In The Accelerated Mba Program, Bhanu Balasubramnian, Tanja Steigner, Kevin R. Coulson

Administrative Issues Journal

The sub-prime financial crisis exposed weaknesses in the financial risk management of several prominent firms. A deficient risk management is mainly attributed to the lack of integration of finance with other business disciplines. In this paper, we describe a tested implementation of a cross-functional project that improves students’ understanding of firm-value creation and risk management. While this approach can be implemented in any MBA program, we focus specifically on accelerated MBA programs with tight time constraints. Our methods are different from most other integrated courses in several ways. Our cross-functional project bridges the knowledge gaps of students in the area …


Oral History Interview With Michael Furmston: Conceptualising Smu, Michael P. Furmston Jan 2011

Oral History Interview With Michael Furmston: Conceptualising Smu, Michael P. Furmston

Oral History Collection

The interview covered: first involvement with Singapore and SMU, challenges and opportunities for the law school, faculty recruitment, law research, job opportunities, relationship with legal communities, internships, law building, future developments, dispute resolution.

Biography:

Founding Dean, School of Law, SMU, 2007–present

Professor Michael Furmston became the founding dean of the School of Law in August 2007. The second law school in Singapore, SMU’s undergraduate law programme has been noted for the significant proportion of business and finance courses. Its first students graduated in July 2011. In 2009, a postgraduate law programme was introduced, the juris doctor. During Professor Furmston’s tenure …


Oral History Interview With Arnoud De Meyer: Conceptualising Smu, Arnoud De Meyer Jan 2011

Oral History Interview With Arnoud De Meyer: Conceptualising Smu, Arnoud De Meyer

Oral History Collection

The interview covered: first involvement with Singapore, tertiary education in Singapore, business schools, role of university, city campus.

Biography:

President, SMU, 2010–present

Professor De Meyer became the fourth president of SMU in September 2010. A leader and well-known scholar in management studies, his research interests include manufacturing and technology strategy, management of R&D and innovation, management under conditions of high uncertainty and for novel projects, management and innovation in Asia, the globalisation of Asian firms, and e-readiness in Europe. He publishes widely in academic journals and books.

For twenty three years, Professor De Meyer was associated with INSEAD where he …


Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson Jan 2011

Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …


Toward A Computer-Scored Assessment Of Marketing Expertise, Donald R. Bacon, Tia M. Quinlan-Wilder Jan 2011

Toward A Computer-Scored Assessment Of Marketing Expertise, Donald R. Bacon, Tia M. Quinlan-Wilder

Scholarship of Teaching and Learning

In this paper, case-based measures of marketing expertise, a construct perhaps similar to critical thinking, are developed. The measures only achieved modest reliability. In a pre-post design, there was some evidence that students improved in marketing expertise during the quarter, but the effect is probably small, indicated that repeated training would likely be necessary to achieve more substantial learning gains.


College Access Marketing, Christopher W. Tremblay, Ed.D Dec 2010

College Access Marketing, Christopher W. Tremblay, Ed.D

Christopher W Tremblay, Ed.D

College access marketing (CAM) is a relatively new phenomenon that seeks to positively influence the college-going rate. This report defines CAM, describes CAM examples, and discusses how CAM seeks to counter barriers to college. it explores four main elements of CAM: information, marketing, advocacy, and social mobilization. Further, it identifies themes among the CAM literature that illustrate its value. It explains CAM’s role in supporting access to higher education, discusses the shortcomings of the literature, and identifies areas for further research. As CAM evolves, so will its effectiveness in promoting higher education and facilitating college enrollment.