Education Commons^™

Developing And Sustaining A Web-Based Library Newsletter, Liz Mikita, Daniel G. Kipnis, Anthony J. Frisby

Anthony J Frisby, PhD

Before the rising popularity of the Internet in the mid 1990s, Scott Memorial Library, like most others, used printed newsletters to inform users about new resources and services. The JEFFLINE Forum, our attempt to resuscitate the Library's newsletter by employing the technical advantages-and increasing presence-of the Web, debuted in October of 1999. The fifth anniversary of the Forum seemed like a good time to look back at its evolution and to examine some of the challenges inherent in developing and sustaining a library newsletter.

Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …

Georgia Southern Magazine, Georgia Southern University

Georgia Southern Magazine

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