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Branding Your Community, Milan Wall

Heartland Center for Leadership Development Materials

Connections: Using a Brand Creation Approach to Community Identity

Origins of the Branding Concept

Even far back in the middle ages when artists and artisans began to form guilds or associations together, many hallmarks or identifying symbols were used as a signatures by artisans to lay claim to the result of his or her work. Another important, and American reference, comes from the days before fences divided up the frontier and cattle owners found a way to mark and identify their own cattle by branding them with a personalized symbol. Even today, many purebred horses are carefully inspected and only …

Branding Your Community, Milan Wall

Heartland Center for Leadership Development Materials

Branding Your Community

Table of Contents:

Connections: Using a Brand Creation Approach to Community Identity

Case Study: Superior, Nebraska

Mapping Community Assets: An Overview

SOAR Analysis

About Appreciative Inquiry

The Marketing Process: Attention, Attraction and Action

Marketing Your Community

Back Home Ideas

Tips for Creating Community Brands

Workshop Evaluation

From Nuevo León To The Usa And Back Again: Transnational Students In Mexico, Edmund T. Hamann, Víctor A. Zúñiga, Juan Sánchez Garcia

Department of Teaching, Learning, and Teacher Education: Faculty Publications

The movement of Mexicans to the United States is both longstanding and long studied and from that study we know that for many newcomers the attachment to the receiving community is fraught and tentative. The experience of immigrant children in U.S. schools is also relatively well studied and reveals challenges of intercultural communication as well as concurrent and contradictory features of welcome and unwelcome. What is less well known, in the study of migration generally and of transnational students in particular, is how students moving in a less common direction — from the U.S. to Mexico — experience that movement. …

Alumnos Transnacionales: Las Escuelas Mexicanas Frente A La Globalización, Víctor Zúñiga, Edmund T. Hamann, Juan Sánchez García

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Counter to the expectations that Mexico-U.S. migration is one-way, adult, and from Mexico to the United States, this Spanish-language book includes nine chapters describing various facets of the lives and educational circumstances of students encountered in Mexican schools who have previously attended U.S. schools. Data were derived from written questionnaires from a sample of more than 24,000 students in the Mexican states of Zacatecas and Nuevo León, of whom 632 had U.S. school experience and/or a U.S. birthplace and thereby American citizenship, and from more than 125 interviews with transnational students and their teachers. This study variously considers transnational students' …