Education Commons^™

If You Build It They Will Come: A Marketing Strategy For Program Growth, Nelson L. Henning, Esther M. Lanham

Social Work Faculty Publications

No abstract provided.

Embedding Innovation Process And Methodology In Engineering Technology And Business Management And Marketing Courses, W. Andrew Clark, J. Paul Sims, Craig A. Turner, Jon L. Smith

ETSU Faculty Works

For many business segments, true “out of the box” innovation occurs in entrepreneurial companies where the founders aren’t hindered with the research paradigms established by mainstream businesses. The founders of these companies, many times technologists and scientists, see the application of the technology long before potential customers develop an understanding of the capabilities that the new technology can bring to the marketplace. Many times these “new technology ideas” have been developed though modifying an existing dominant design (product or service) to meet an unforeseen market need or through the development of a new design that may become the new industry …

The Olivetian Volume 73 Number 3, George Andrew Wolfe (Editor)

The Olivetian

The Olivetian is the public relations magazine for Olivet Nazarene University.

"What Was I Thinking? [Climbing Mt. Kilimanjaro]," by John C. Bowling

"Relational Living," by Michael W. Benson

"Education Possible for Family Man Through Scholarships," by Kate Morgan

"Leading Youth Specialists Teach New Master's Courses," by Kate Morgan

"Turning Thrift Stores TEES into Third World Relief," by Seth Hurd

Fort Wayne Alumnus, Taylor University Fort Wayne

TUFW Alumni Publications (All)

The Spring 2006 edition of The Fort Wayne Alumnus, published by Taylor University Fort Wayne in Fort Wayne, Indiana.

Young, Fast And Dead: A Fresh Perspective From The Early Driving Group, Amanda Burrell, Tonia L. Gray

Faculty of Education - Papers (Archive)

Risk taking behaviour is synonymous with adolescence. Moreover, epidemiological statistics associated with early driver deaths in Australia paint a disturbing picture. There is considerable debate about the effectiveness of advertising and marketing as a prophylactic to unsafe driving behaviours. This paper discusses the search for innovative approaches to road safety campaigns by accessing the perceptions of the novice driver group. A case scenario was developed by reviewing current literature on adolescent health behaviour, risk awareness, road safety and marketing communication. Initial findings from a pilot study with members of the early driving group, imply that they, as members of the …

Channeling Buzz Or Bucks? Ethical Implications For Marketing, Oscar T. Mcknight, Ronald Paugh, Vahn Knight

Oscar T McKnight Ph.D.

Too often higher education officials equate successful enrollment management with determining the appropriate financial-aid package, assuming the student matriculates. However, there are competing theories as to why a student may be attracted to a particular college. Could it be the "buzz"? This study examines the relationship between buzz and bucks with respect to enrollment objectives. Research findings indicate that it is not an either-or proposition. Moreover, marketers are presented with an ethical responsibility to safeguard the public.