Education Commons^™

Developing A Sustainable Ecotourism Foundation In Indonesian National Parks Using Cross-Cultural Adaptation And Communication Framing, Adriana Salas

Open Access Theses & Dissertations

Previous research on ecotourism in Southeast Asia has focused on its positive and negative effects for conservation. However, the focus in this particular study is to look at what it takes to run a successful ecotourism site in four diverse areas in Indonesia using communication elements like cross-cultural adaptation and communication framing. Communication should be used as a baseline for a successful site and should be used as the most useful tool to address issues and challenges in ecotourism project development.

A successful ecotourism site must carefully look at how their ideas and programs are framed. Ecotourism must also create …