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A Design-Based Research Study Examining The Impact Of Motivational Emailed Messages To First Year Students, Sara Elizabeth Kacin
A Design-Based Research Study Examining The Impact Of Motivational Emailed Messages To First Year Students, Sara Elizabeth Kacin
Wayne State University Dissertations
SARA E. KACIN
May 2013
Advisor: Dr. Monica W. Tracey
Major: Instructional Technology
Degree: Doctor of Philosophy
This research study examined the effects of strategically designed motivational emails using the instructional design strategy ARCS (Keller, 1987abc) for first year students in a face to face setting. A design based research approach applying a mixed study of quantitative and qualitative research methods was taken. Quantitative and qualitative data in terms of student motivation and perceptions of the motivational emails were collected through three iterative design cycles. A multiple choice comprehensive pre test and post test were given to students to detect …