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Sponsorship Of Interscholastic Athletics: An Examination Of State High School Athletic/Activity Association Sponsors, Justin Wartella

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sport sponsorship has evolved into a vast business enterprise, encompassing sport at all levels. In 2007 alone, spending on sport sponsorship worldwide was approximately $28 billion with an estimated amount of over $14 billion being spent in North America (IEG, 2008). Previous empirical research has been conducted to determine why companies choose to become involved in a sport sponsorship relationship. The existing literature on sport sponsorship objectives includes studies that have focused primarily on professional sport, intercollegiate athletics and international sport and sporting events. Despite the previous research conducted in the area of sport sponsorship, there has been a theoretical …