Education Commons^™

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

More Than A Language: A Detailed Look At The English Major, Hannah Woods

Honors Theses

This thesis analyzes the perceptions of the English Major in order to come up with suggestions for the Univeristy of Mississippi English Department with the purpose of increasing enrollment in the English Program. The last decade has seen a large decrease in the number of English Majors throughout the country, and this decrease has been reflected in the University of Mississippi. This thesis looks at recent opinions of the English Major in society, including popular criticisms of the major and responces from the English community. It was found that the two main criticisms of the English Major are that graduates …