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Theses/Dissertations

Communication

Communication and the arts

2010

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Full-Text Articles in Education

School Public Relations: Relating With Lep Families, Annette Serventi Garcia May 2010

School Public Relations: Relating With Lep Families, Annette Serventi Garcia

Theses and Dissertations - UTB/UTPA

The purpose of this paper was to examine newsletters disseminated by school public relations programs to their community in districts where Spanish is the primary home language. A content analysis examined district newsletters of school districts located in the Rio Grande Valley of Texas. The examination of district-issued newsletters determined the percentage of stories written in English or Spanish to compare with the demographic make-up, specifically the percentage of the non-English speaking parents of the district and the percentage of Limited English Proficient students. Stories were also analyzed to determine whether there were recurring themes in the English versus Spanish …