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Facebook As A Facilitator Of Organizational Identification In Colleges And Universities: Exploring Relationships Among Educational Institutions, Student Tenure, And Interaction With Multiple Organizational Targets, Aimee Lau

Theses and Dissertations

Potential uses for Facebook are frequently studied in scholarly literature. To date, much of this research focuses on varied social uses available to Facebook members. More recently, scholars have turned to potential academic uses of Facebook, and more generally, how Facebook might be used in educational institutions such as colleges and universities. Each college and university is a unique organization and it is likely that each one uses Facebook in a variety of different ways. However, consistent to all colleges and universities is the goal of creating strong levels of identification between the student and the school so as to …