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New A*Star-Smu Centre Combines High-Powered Computing And Behavioural Sciences To Study People-Centric Issues, Singapore Management University Jun 2014

New A*Star-Smu Centre Combines High-Powered Computing And Behavioural Sciences To Study People-Centric Issues, Singapore Management University

SMU Press Releases

The Agency for Science, Technology and Research (A*STAR) and the Singapore Management University (SMU) will establish a Centre for Technology and Social-Behavioural Insights (CTSBI) to tap on high performance computing technology, big data analytics and behavioural sciences to study people-centric issues and human behaviour including how people think, feel and act in different settings. Such information can be used to enhance planning and address issues in different areas such as retail, logistics, urban planning, education and community development.