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Technological University Dublin

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Instructional Design

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"What's In A Name?”: The Use Of Instructional Design In Overcoming Terminology Barriers Associated With Dark Patterns, Andrea Curley, Damian Gordon, Dympna O'Sullivan Jan 2022

"What's In A Name?”: The Use Of Instructional Design In Overcoming Terminology Barriers Associated With Dark Patterns, Andrea Curley, Damian Gordon, Dympna O'Sullivan

Conference Papers

Many users experience a phenomena when they are shopping on-line where they feel they are being pressured to either spend more money than they had intended, or to share more personal data than they wanted. In academic circles we use the term “Dark Patterns” to describe these deceptive practices, and categorize them as being within the discipline of User Experience (Narayanan, 2020). As academics it is important to name phenomena, and to categorize them, so that we can discuss and analyze these issues. However, this particular topic is one that all users should be made aware of when interacting online, …