Education Commons^™

Linking Street-Level Bureaucracy & Funds Of Knowledge To Identify Core Competencies For Community College Admissions Counselors, Marquez D. Young, Matthew A. Witenstein

Educational Leadership Faculty Publications

Community college (CC) admissions counselors (ACs) are essential employees who serve as ambassadors of the institution. Their role involves providing valuable information to potential students and their families, leading to CC admissions. However, there is a lack of research exploring their work and how they cope with and adapt to the demands of their job. ACs juggle college fairs, campus visits, and reviewing application materials, which can be physically and emotionally challenging. To maintain stable student enrollment, CC leaders must find ways to keep ACs engaged and motivated. This study identified core competencies needed for communally engaged ACs by examining …