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Articles 1 - 9 of 9
Full-Text Articles in Education
An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Other Resources
Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodology and other elements. This is important to enhance the quality of my research and makes it relevant to the scientific field.
School Of Culinary Arts & Food Technology - Autumn Newsletter 2021, James Murphy
School Of Culinary Arts & Food Technology - Autumn Newsletter 2021, James Murphy
Other resources
The School of Culinary Arts and Food Technology, TU Dublin, Autumn Newsletter captured the many events, research, awards, significant contributions, special civic, community and sustainability activities which the students and staff members of the school have successfully completed up to the Autumn period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. We thank you all, consider getting involved in our New Campus here at Central Quad, Grangegorman, Dublin 7). email: scaft@tudublin.ie for further details and …
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy
Conference papers
This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …
Embedding Sustainability Literacy In Business School Curricula Through Reflective Pedagogy: An Exploratory Study Of Student Reflections Of The Sulitest, Ciara Nolan Dr, Cormac H. Macmahon, Olivia Freeman, Alacoque Mcalpine, Lucia Walsh, Deirdre Duffy Dr
Embedding Sustainability Literacy In Business School Curricula Through Reflective Pedagogy: An Exploratory Study Of Student Reflections Of The Sulitest, Ciara Nolan Dr, Cormac H. Macmahon, Olivia Freeman, Alacoque Mcalpine, Lucia Walsh, Deirdre Duffy Dr
Conference papers
Purpose
Sustainability has emerged as a megatrend affecting all aspects of management practice. SDG 4.7 has mandated business schools to provide education for responsible leadership and to integrate sustainability principles in their curricula. Faculty are challenged to mainstream sustainability through engaging pedagogy that inspires and offers concrete tools. Yet, pedagogy has been viewed as a key challenge to embedding sustainability in management education.
Design / Methodology / Approach
We highlight the role of reflection in promoting the enhancement of sustainability literacy in business school curricula, supporting our proposition that management education for sustainability must have a reflective dimension that engages …
School Of Culinary Arts & Food Technology - Summer Newsletter 2021, James Murphy
School Of Culinary Arts & Food Technology - Summer Newsletter 2021, James Murphy
Other resources
The School of Culinary Arts and Food Technology, TU Dublin, Summer Newsletter captured the many events, research, awards, significant contributions, special civic, community and sustainability activities which the students and staff members of the school have successfully completed up to the Summer period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. We thank you all, consider getting involved in our New Campus (Central Quad, Grangegorman, Dublin 7).
A Critical Analysis Of Gender Inequality In The Chef Profession In Ireland, Mary M. Farrell Phd
A Critical Analysis Of Gender Inequality In The Chef Profession In Ireland, Mary M. Farrell Phd
Dissertations
As an original piece of research, this dissertation investigates the factors that contribute to gender inequality in the chef profession in Ireland. The aims of the study sought to establish the extent of gender inequality and the factors that contribute to it in the chef profession in Ireland. The first national gender inequality survey was designed to collect empirical and qualitative data of the chef profession. Joan Acker’s (1990) original theory of gendered organisations and Connell’s (1995) concept of hegemonic masculinity were employed to undertake a systematic gender analysis of the data emanating the survey. This analysis reveals, for the …
2021 School Of Culinary Arts And Food Technology, Spring Newsletter, Tu Dublin., James Murphy
2021 School Of Culinary Arts And Food Technology, Spring Newsletter, Tu Dublin., James Murphy
Other resources
The School of Culinary Arts and Food Technology, TU Dublin, Spring Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Spring period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. In this issue we also fondly remember Cathal Brugha Street, Dublin 2 (as the school now prepares to move to our new campus facilities …
Breaking Down Silos Through Authentic Assessment: A Live Case Analysis, Olivia Freeman, Rosie Hand, Aileen Kennedy
Breaking Down Silos Through Authentic Assessment: A Live Case Analysis, Olivia Freeman, Rosie Hand, Aileen Kennedy
Articles
One of the aims of Technological University Dublin (TU Dublin) is to create graduates who problem solve as socially responsible global citizens. We wanted to provide an opportunity for our students to address relevant, marketing and consumption challenges in new and innovative ways, and to develop analytical competences and professional skills and comportment in a real-life context. This paper describes the design, implementation and outcome of an inter-disciplinary and cross-programme 'authentic assessment' method which we have termed a 'live case analysis'. The assessment comprised fieldwork, wider industry engagement, formative assessment components and a summative presentation. The method is discussed against …
Analytics Capability In Marketing Education: A Practice-Informed Model, Justina Setkute, Simone Kurtzke Dr.
Analytics Capability In Marketing Education: A Practice-Informed Model, Justina Setkute, Simone Kurtzke Dr.
Articles
As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data-driven marketing roles. This study identifies the knowledge and skills marketing graduates require for analytics practice to bridge the theory-practice gap and increase students’ employability. Our research reveals that a blend of knowledge, soft and technical skills is needed, and that the ability to communicate insights from data to stakeholders …