Education Commons^™

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Conference papers

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

Embedding Sustainability Literacy In Business School Curricula Through Reflective Pedagogy: An Exploratory Study Of Student Reflections Of The Sulitest, Ciara Nolan Dr, Cormac H. Macmahon, Olivia Freeman, Alacoque Mcalpine, Lucia Walsh, Deirdre Duffy Dr

Conference papers

Purpose

Sustainability has emerged as a megatrend affecting all aspects of management practice. SDG 4.7 has mandated business schools to provide education for responsible leadership and to integrate sustainability principles in their curricula. Faculty are challenged to mainstream sustainability through engaging pedagogy that inspires and offers concrete tools. Yet, pedagogy has been viewed as a key challenge to embedding sustainability in management education.

Design / Methodology / Approach

We highlight the role of reflection in promoting the enhancement of sustainability literacy in business school curricula, supporting our proposition that management education for sustainability must have a reflective dimension that engages …