Education Commons^™

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …

Students׳ Willingness To Use Response And Engagement Technology In The Classroom, Eric A. Brown, Nicholas J. Thomas, Lisa Y. Thomas

Eric A. Brown

Increased use of student response and engagement systems in the collegiate classroom environment is a growing trend in hospitality education. However, faculties have expressed hesitance in adopting this technology due to apprehension of students. This purpose of this paper is to share the results of a survey given to undergraduate hospitality students at Iowa State University about their willingness and ability to use these systems. When analyzing the data from the 413 respondents, the results show students are in fact able and willing to use a classroom response and engagement system in order to increase engagement. In addition, students have …

Academic Engagement Of Hospitality Students, Donald G. Schoffstall, Susan W. Arendt, Eric A. Brown

Eric A. Brown

Student academic engagement has been researched over the years, drawing limited conclusions and suggestions for improvement. In this study, researchers utilized National Survey for Student Engagement data from a large Midwestern university to examine the academic engagement of hospitality management students and compared their engagement to business students. It was found that 50% of the participating hospitality students spent 11 h or more each week preparing for classes. For both groups, finances were reported as the biggest obstacle to academic progress. The research study provides an examination of hospitality students’ academic engagement. Suggestions are presented for hospitality educators.

The Impact Of Technology, Katina Michael

Professor Katina Michael

Consumer electronics have revolutionized the way we live and work. Most students that I know would rather forgo expensive clothing labels than do without their branded smartphone. In fact, some of them would forgo food altogether if it meant their phone could be “always on” and “always with them”, clipped onto the belt buckle, strapped into a pants or jacket sleeve or increasingly into the open palm of their hand. Something happens when our basic needs as humans are overtaken by some other need that was once a distant want at best- plainly confusion in our ability to rightly determine …

An Overall View Of Translation In Localization - An Interview With Uwe Muegge, Theodore Pan

Uwe Muegge

In this interview, Uwe Muegge discusses a range of issues related to translation in the context of teaching a translation technology/localization course.

Flipped Technological Training And Development Using Quality Systems Management In The Public Services Field, Dustin Bessette, Sharon Burton, Maurice Dawson

Maurice Dawson

Training and development is ideal for businesses process improvements in many public service fields. Education, development, and training tools are not new concepts, but are ideal, crucial, and responsive in the central utilization of employee training systems for public service fields. The need for public workforce has increased and demanded accelerated technological training and development process that have positive value and achievable gains. One method to surge this problem is to flip the technological training and development tools that have been issued and over used in the past. These tools not only hold back vicious potential from employees, but employees …

Cloud-Based Tools Are Leveling The Playing Field In Localization Training, Uwe Muegge

Uwe Muegge

Until recently, teaching a translation technology course required that either the student or the institution make a substantial financial investment in software licenses and expensive hardware. Today, cloud-based technology lets institutions add basic localization courses to their curriculum without investing heavily in infrastructure first.

The Miss Angel Pitch: An Entrepreneurial Approach To Engaging Online Learners, Michelle Lane

Michelle Lane

Teaching Localization: 6 Practices That Make A Difference (Part Ii), Uwe Muegge

Uwe Muegge

Translation memory (TM) systems have become commonplace in today’s translation courses – sometimes for the wrong reasons. If students are told that the only reason for using a translation memory is to leverage previous translations, these students will not use a TM system for non-repetitive texts. That teaching approach might also be frustrating for students who start with an empty translation memory, as these students may not get any immediate benefit from using TM technology. If, however, students are introduced to the translation memory as a quality assurance tool, the return on investment is instant.

Extending And Accelerating Global Business-Education Partnerships, Dylan Kissane, John Farrell

Dylan Kissane

Senior management in contemporary graduate business education must respond are the trends that are leaving a marked impact on the traditional business models of business schools. Key stakeholders in the business education ecosystem, including the students, the corporate employers and the business schools themselves, demand more of graduate education in order that their respective careers flourish, future employees have the requisite skills and experience, and business education institutions survive. Yet as in any system, survival is but a minimum requirement; successful programs seek not only to survive but to thrive, embracing the change that these three trends place on graduate …