Education Commons^™

Impact Of Covid-19 Pandemic On Marketing Of Education, Shreekant Joag

Journal of Global Awareness

The COVID-19 pandemic forced many schools to partially or totally switch to remote communication methods for delivering education in the years 2020-2021. It is believed that forced compliance with unfamiliar and even unpreferred modes of behavior can have a profound and lasting impact on people’s attitudes and opinions toward the behavior itself because of first-hand exposure and experience. It is, therefore, possible that this experience with remote teaching and learning could have materially changed both instructors’ as well as students’ attitudes toward remote delivery of education. Such changed attitudes may predict their future choices and behavior.

This paper will present …

Sustaining The Growth Curve: How Christian Schools Can Sustain The Post-Covid Growth Surge, Jared B. Johnston

International Christian Community of Teacher Educators Journal

Prior to the 2019-2020 school year, the Christian school movement as a whole was in decline. However, the COVID-19 pandemic brought a surge in enrollment growth to Christian schools across the country. While this is encouraging news, Christian school leaders must be cautious and work to sustain the current growth surge. To maintain the growth surge, Christian school leaders can implement financial and non-financial factors of sustainability. Financial factors of sustainability include budgeting effectively, developing strategic plans, forecasting economic futures, and adhering to sound financial practices. Non-financial factors include a vibrant biblical worldview and Christian culture, effective leadership, a conducive …

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

Student Perceptions Of Teaching Excellence: A Comparison Of A Public And Private University, Stephen L. Baglione, Louis A. Tucci, Patrick Woock

Journal of Global Business Insights

The purpose of the study was to examine student perceptions of teaching excellence at different types of higher education institutions. The pressure to publish, larger class sizes, globalization, technological innovation greater accountability for learning, and justification of a college degree’s worth make teaching excellence more difficult to attain. A byproduct of this pressure is an increased emphasis on student evaluations. Using two conjoint studies from a large public and a medium-size private university, assignments, exams, and grading were identified as the most important components for students in assessing teaching excellence. The least important was the faculty-student interaction, which may be …

How To Attract Your Students To Your Games: The Difference Of Mediating Effect Of Psychic Income On The Relationship Between Points Of Attachment And Behavioral Attributes, Jinwook Chung, Yong-Chae Rhee, Wonyoung Kim

Journal of Applied Sport Management

The purpose of the current study was to examine the impact of the points of attachment with the mediating impact of college students’ psychic income on their attendance and word-of-mouth behavioral intentions. A total of 537 samples were collected from college students at a mid-sized southwest university in the United States. A CFA was conducted to evaluate the psychometric properties of the scales. The hypothesized model was tested using a SEM with AMOS 26 software. Additionally, a bootstrapping method was employed to determine the indirect effect of the mediating variable of psychic income on the relationship between points of attachment …

Generational Differences In Attitudes About Unions: A Segmented Dispositional Marketing Approach, Vickie Coleman Gallagher, Jack Firorito

Southern Business Review

Vickie Coleman Gallagher, is a Ph.D. student at Florida State University, Tallahassee, FL 32306.

Jack Firorito, Ph.D., is the J. Frank Dame Professor of Management, College of Business, Florida State University, Tallahassee, FL 32306.

Recipient, Best Paper Award, 26th Annual Southern Industrial Relations and Human Resource Conference (SIRHRC), Savannah, GA 31401.

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Self-Career Promotion Behaviors Of Family And Consumer Sciences Teachers, Sally E. Arnett-Hartwick

Online Journal for Workforce Education and Development

Objective: The purpose of the study was to determine secondary family and consumer sciences (FCS) teachers self-career promotion behaviors to their students. Background: Research has confirmed that secondary FCS teachers are the best source of recruitment for the profession however there is a lack of knowledge of their self-career promotion behaviors to students. In other words, do they know they are marketers for the profession? Method: A qualitative research design with an online survey method was used for this study. Of the 152 Illinois Family and Consumer Sciences Teacher Association members, 94 (62%) completed the questionnaire. The data was …

Production And Marketing Of Indigenous Cash Crops: The Experience Of Women Farmer-Entrepreneurs In Mountain Province, Philippines, Joyce D. Cuyangoan

Journal of Public Affairs and Development

This study focused on the production factors and marketing mix of five indigenous cash crops cultivated by 67 women farmer- entrepreneurs in the municipalities of Tadian and Lower Bauko in Mountain Province, Philippines. The study used descriptive statistics and applied profit analysis in the analysis of its findings. Results of this study show that the factors that limit the respondents’ production are limited access to transportation, rainfed irrigation, and limited access to agricultural inputs and loans. In marketing their produce, it was found that the respondents have limited knowledge on processing, packaging, labeling, promoting and financial record keeping. They can …

Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek

Journal of Applied Sport Management

This study utilizes a consumer choice experiment to assess if choice overload exists with partial season ticket packages of a Major League Soccer (MLS) team. Individuals were randomly assigned to one of three conditions with an increasing number of partial season ticket options. Study results indicate as the number of options available increases, buyers are more likely to feel the decision-making process was difficult and regret the decision they made. However, participants were generally satisfied to be afforded so many options, and increasing the number of ticket plan options did not appear to affect purchase intent or potential purchase satisfaction.

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas

Journal of Applied Sport Management

The present study examines the effect of an athlete endorser’s race-sport fit in the decision-making process of athlete endorsed product selection. The results of this study reveal that the race of athlete endorsers can influence endorsement strategies depending on the sport associated with the athlete endorser. Perceived race-sport fit was also a key factor in creating both positive sport consumer attitudes and increased purchase intentions toward an athlete endorsed product. The findings of this study should be beneficial to athletes and sport business professionals when considering endorsement strategies for sport-related products and brands. Subscribe to JASM

Following Your Gut, Sally Jongsma

The Voice

No abstract provided.

Role Of Simulations In Student Learning: A Case Study Using Marketing Simulation, Raghava R. Gundala, Mandeep Singh

Journal of Educational Research and Innovation

Simulations, like other pedagogical tools, should be evaluated for their effectiveness in achieving course objectives and student learning. This research examines the efficiency of using a particular simulation in achieving course objectives and student learning compared with a general textbook and other learning pedagogical tools from the students’ perspective.

Investigating Confusion Between Perceptions Of Relationship Education And Couples Therapy, Brandon K. Burr, J Brooke Kuns, Daniel S. Hubler

Journal of Human Sciences and Extension

Although relationship education (RE) and couples therapy (CT) have similar goals in helping build and sustain healthy couple and family relationships, there remains confusion between the focus and structure of the two services. Literature on the marketing of family programs indicates that the awareness level of the target audience should dictate marketing and recruitment messages. Lack of awareness regarding RE and confusion over the difference between RE and CT most likely affects the decision to attend. In order to inform RE recruitment and marketing approaches, this study investigated overall perceptions of RE, RE awareness, and confusion regarding the difference between …

Motivasi Intrinsik Yang Mempengaruhi Pemilihan Jurusan Dan Universitas(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015), Amelita Lusia, Pijar Suciati, Endang Setiowati

Jurnal Vokasi Indonesia

Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary …

Consumerism And Higher Education: Pressures And Faculty Conformity, Amanda Armstrong, Madeline Smith, Jaymi Thomas, Amanda Johnson

The William & Mary Educational Review

This article examines, through the lens of social influence theory, the impact of consumerism on faculty behavior. Rathus (2005) defines social influence as “the ways in which people alter the thoughts, feelings, and emotions of others” (p. 607). Demands such as student-teacher evaluations and high graduation rates can lead professors to lower their standards in order to conform to the expectations of students as consumers of higher education. Further, the institutions which employ faculty members also contribute to such conformity through the perpetuation of this business-oriented mindset. The authors explore consumerism in higher education through the following three elements of …

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.

International Journal for Business Education

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.

Compelling Orthodoxy: Myth And Mystique In The Marketing Of Legal Education, Kenneth Lasson

The University of New Hampshire Law Review

[Excerpt] “In many ways, the story of modern legal education reads like a grim fairy tale, whose moral dénouement is no less compelling, and perhaps more consequential, than its fabulist forbearers. In this regard the marketing of legal education may aptly be illustrated by fable, such as that of The Trees and the Bramble Bush, which concerns the folly of electing a king. When some beautiful trees decide to look for a leader, they offer the throne to the olive, the fig and the vine; each in turn refuses, preferring to keep to its own fruitful role. The bramble steps …

Pedagogical Design For A Cross-Functional Course In The Accelerated Mba Program, Bhanu Balasubramnian, Tanja Steigner, Kevin R. Coulson

Administrative Issues Journal

The sub-prime financial crisis exposed weaknesses in the financial risk management of several prominent firms. A deficient risk management is mainly attributed to the lack of integration of finance with other business disciplines. In this paper, we describe a tested implementation of a cross-functional project that improves students’ understanding of firm-value creation and risk management. While this approach can be implemented in any MBA program, we focus specifically on accelerated MBA programs with tight time constraints. Our methods are different from most other integrated courses in several ways. Our cross-functional project bridges the knowledge gaps of students in the area …

An Activity Promoting The Practice Of Quantitative Literacy For Pre– And In–Service Teachers Of Mathematics And Science, Timothy L. Sorey, Teri Willard, Duane Sholz

Numeracy

The purpose of this article is to describe a hands-on, laboratory activity that provided pre-service teachers in mathematics and science methods courses, and also some in-service mathematics teachers, with the opportunity to exercise quantitative literacy (QL) skills. The focus of the activity is electrical resistance, more particularly the resistance (in ohms) that is painted on small resistors by the use of color-coded bands, one of which is a band for % error. The activity consists of four parts. In the first, student teams familiarize themselves with the code, measure the ohmage of resistors for which the codes are visible, and …

Past, Present, And Future: The Food Service Industry And Its Changes, Herman E. Zaccarelli Brother

Hospitality Review

In the article - Past, Present, and Future: The Food Service Industry and Its Changes - by Brother Herman E. Zaccarelli, International Director, Restaurant, Hotel and Institutional Management Institute at Purdue University, Brother Zaccarelli initially states: “Educators play an important role in the evolution of the food service industry. The author discusses that evolution and suggests how educators can be change agents along with management in that evolutionary progression.”

The author goes on to wax philosophically, as well as speak generically about the food service industry; to why it offers fascinating and rewarding careers. Additionally, he writes about the influence …