Education Commons^™

Uses Pattern Of Cosmetics And Perception Of Personality: A Study Of Students Doing Professional Courses In Lucknow City, Ruchi Srivastava, D.S. Chaubey

Business Review

The modern, urban Indian populations both male and female are becoming increasingly conscious about their style and looks, with great emphasis on lightening of skin tone. Skin care and color cosmetics have witnessed solid growth for the last few years Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming. Increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and availability has also fueled the consumption pattern of cosmetics to build the perception …