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Contryman Associates, P.C. Strategic Audit, Macy Baldwin
Contryman Associates, P.C. Strategic Audit, Macy Baldwin
Honors Theses
Contryman Associates, P.C., is a small accounting firm located in central and western Nebraska. After its founding in 1939, the firm has expanded to seven locations servicing accounting, auditing, tax, business advising, and financial planning needs. A PESTEL analysis was done to analyze the external environment. Porter’s Five Forces analysis guided the analysis industry forces. Current strategy, competitive advantages, resources of Contryman Associates, and any major issues of the firm are also discussed. This information recommends Contryman Associates to keep working to expand if possible while passing industry knowledge to future generations.
Kpmg U.S. Strategic Analysis, Neleigh Slusarski
Kpmg U.S. Strategic Analysis, Neleigh Slusarski
Honors Theses
KPMG U.S. is a public accounting firm that provides various services, such as audit, tax, and consulting. This analysis assesses the external forces affecting KPMG utilizing a PESTEL analysis, the industry forces utilizing a Porter’s Five Forces analysis, its current strategy, competitive advantages, and the resource capabilities of the firm. Based off the assessment, this paper gives further strategic recommendations for KPMG to remain at the top of the accounting industry.