Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Education
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Electronic Theses and Dissertations
This study examined the level of acceptance of marketing by colleges and universities in the United States. It was based upon the "Four Stage Model Reflecting the Acceptance of Marketing in Higher Education Institutions" developed by Simmons and Laczniak (1992). The primary purposes of this study were to validate the model and to identify the operational level of marketing acceptance at colleges and universities. Secondary purposes were to determine if the level of acceptance differed according to source of control/affiliation (public v. private), highest level of degree awarded (associate, baccalaureate, master's, doctors), regional location, urban location, and institutional size. Variables …
Eldercare Benefits : A Comparison Of Employee And Employer Attitudes, Michelle R. Hilton
Eldercare Benefits : A Comparison Of Employee And Employer Attitudes, Michelle R. Hilton
Electronic Theses and Dissertations
The purpose of the study was to compare employee and employer attitudes regarding the helpfulness of eldercare benefits and the degree to which employers should take responsibility for helping employees with eldercare responsibilities. Subjects included 256 employees and 102 employers from Eastern South Dakota. Results revealed a significant difference between employee and employer attitudes regarding the eldercare benefits considered most beneficial. Employees reported a greater degree of helpfulness in benefits than employers. The results also demonstrated a significant difference between employers and employees on the degree to which employers should take responsibility for employee's eldercare commitments.