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Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy
Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy
Conference papers
The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …
Biking, Buying And Belonging: An Exploration Of How An Irish Subculture Of Consumption’S Socialisation Process Equips Its Members To Critically Filter Marketing Messages, Roger Sherlock, Geoffrey Weller
Biking, Buying And Belonging: An Exploration Of How An Irish Subculture Of Consumption’S Socialisation Process Equips Its Members To Critically Filter Marketing Messages, Roger Sherlock, Geoffrey Weller
Conference papers
This paper identifies how members of an Irish biker subculture of consumption critically decode marketing messages, brands and products using a subcultural filter (peculiar to the subculture) learnt through localised socialisation. This critical filter develops through prolonged subcultural immersion and is influenced by the word-ofmouth purchase advice and product judgement of other members of the subculture of consumption; with a parallel between its development and use, and the development of the subcultural identity, from experimentation, to identification and conformity, to mastery and internalisation of both filter and identity (Schouten and McAlexander, 1995). It is internally utilised by the members to …