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Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …
The Dynamics Of Higher Education In Countries Experiencing Ethnic Conflict, Lillian Nellans
The Dynamics Of Higher Education In Countries Experiencing Ethnic Conflict, Lillian Nellans
Mahurin Honors College Capstone Experience/Thesis Projects
My thesis investigates how higher education institutions influence and interact with students and professors, policymakers, the economy, and the general population following ethnic conflict. I use a mixed-method comparative analysis of universities in Kosovo, Sri Lanka, Sudan, and Turkey and an in-depth case study of Kosovo to analyze the dynamics of higher education in post-conflict environments. The majority of my research is drawn from personal interviews conducted between June 2017 and October 2017. I interviewed students, alumni, faculty, and administrators from Kosovo’s three most prominent universities: the University of Pristina, the University of Mitrovica, and the Rochester Institute of Technology …