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Mental Models And Social Media Personas: A Case Of Amateur Palaeontologists, Lisa Lundgren, Kent J. Crippen, Eleanor E. Gardner, Victor J. Perez, Ronny Maik Leder
Mental Models And Social Media Personas: A Case Of Amateur Palaeontologists, Lisa Lundgren, Kent J. Crippen, Eleanor E. Gardner, Victor J. Perez, Ronny Maik Leder
Instructional Technology and Learning Sciences Faculty Publications
This study explores social palaeontology - an inclusive and collaborative form of science occurring across digital habitats. The purpose was to: 1) examine conceptualisations of amateurs via expressed mental models and 2) use the unified media-user typology (MUT) to explore any relationship between these models and social media persona. Data collection involved a survey, modelling task and interview. Findings reveal that persona was demonstrated in subtle ways, offering limited evidence for a relationship between persona and mental model. Sequential models were most common, but more so for advanced personas. Expertise development was expressed through the number of conventions used during …