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Institutional Leadership That Disrupts: A Case Of The National Football League, Calvin Nite, Briton Hagan
Institutional Leadership That Disrupts: A Case Of The National Football League, Calvin Nite, Briton Hagan
Journal of Applied Sport Management
This research draws upon the concepts of institutional leadership to understand how institutional leaders may work to destabilize the contexts they are trying to maintain. We examined the discourse surrounding the recent controversies with the National Football League (NFL). Our findings suggest that the actions of NFL executives, including problematic decision-making and inconsistent practices, likely led to dissension among executives and an alienated workforce. We theorize that this could be destabilizing and lead to institutional disruption. The implications of this for theory and practice are discussed. Keywords: Institutional leadership, NFL, institutional disruption Subscribe to JASM
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Journal of Applied Sport Management
This paper analyzes the 2006 World Baseball Classic as a promotional strategy by Major League Baseball to further its global branding pursuits. The WBC is qualified as a global sport event that is a marketing function of MLB in its efforts to emerge as an international brand; elements of the WBC are examined in the context of a global brand strategy. WBC promotional execution elements are studied in light of dimensions upon which consumers evaluate global brands. Four customer segments targeted through the WBC are characterized before the paper examines future WBC marketing approaches in the context of cultural production.