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G1416 Direct Sale Of Poultry, Paul Swanson

University of Nebraska-Lincoln Extension: Historical Materials

This NebGuide provides poultry producers with information on how to market poultry directly to customers. It includes information on pricing, regulations, processing and relationship marketing.

The decision to market meat poultry requires a basic change in the way growers think about production. The question is no longer how many birds I can raise but how many I can sell at a reasonable profit.

Pricing

Several factors must be considered in pricing. First, determine the average amount of profit you need from each bird. Second, know your average cost to produce each bird. Finally, discover prices charged by others who are …